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In September 2021, Field Agent decided to create a new brand called Plum (Product-Led User Marketplace)—a marketplace for on-demand retail solutions offered by Field Agent and other 3rd-party providers. The goal of Plum is to be a one-stop shop for all retail products to help brands win at retail. I, along with two other designers, were tasked with building this brand from scratch. We had two weeks to build an extensive brand identity, potential supporting graphics, and mockups of what the marketplace website itself could look like. After months of work building graphics, webpages, and ads to promote the new brand, the Plum Marketplace was officially launched in June of 2022. Visit the live site at www.plumshop.com.